Innovation through the eyes of the customer
Future by Design is a results-driven advisory firm using a philosophy of design thinking and human centred design (HCD) to solve complex client challenges by re-designing the human experience back into every product and service.
We have a proven track record of finding the “true voice of the customer” and translating these insights into a board room conversation to inform the design of new products and services based on customer centric principles.
We have a portfolio of numerous successful product and service concepts for clients in Africa, Europe and the Middle East, based our unique approach to HCD and Design Thinking.
Our approach to business and design is equally effective in setting up corporate incubator structures and sourcing the product and service opportunities within them.
We maintain a strong presence in the EMEA corridor with dedicated hubs in Cape Town, Johannesburg, Nairobi, Kampala, Berlin and Dubai.
From Patterns to Products
Keeping the Voice of the Customer alive
Our approach to problem solving and innovation is rooted in advanced design thinking techniques, and human centred design (HCD) based ethnography or ethnographic research. Our approach looks at the future of entire industries or specific product or customer experience challenges.
Our human centred design HCD based ethnographic research explains real client behaviour and perspectives by adding a rich layer of ‘high-fidelity’ data to the client persona. This empathetic understanding enables us to innovate relevant new products, services and solutions or change existing ones to suit the newly discovered customer needs.
We have a proven ability to convert research findings into testable products and services and have a successful track record of setting up corporate incubators for enterprise and supplier development. You need to select a team who can demonstrate research depth and implementation success.
How we can help you
- Provide insights about the future of their industry and provide the tools and tactics to define their role in it
- Apply HCD and design thinking techniques to co-create profitable products, services and business models
- Design Thinking Training and Design Thinking Courses for companies and departments
- Two day Design Thinking “Hothouses” to solve targeted client challenges
- Conduct Ethnographic research to uncover the “voice of the customer” insights
- Set up of corporate incubators for enterprise and supplier development
- Innovation Capability and Readiness Audits
- Adapt products, services and business models for foreign companies entering the African market
A multidisciplinary team of Innovators and Business Professionals
Please give us a call
How Can We Help You ?
Address: 130 Strand Street, Cape Town, South Africa
Calls: +27 83 445 1111 or +27 (71) 6733000 | Inbox: info @ futurebydesign.co.za