Future by Design is a results-driven advisory firm using a philosophy of design thinking and human centred design (HCD) to solve complex client challenges at the intersection of business and design.

We help our clients to design a different future for their businesses and provide them with the tools and tactics to get there. Much of our work is in helping clients to design new products and services based on customer centric principles, and assisting them to commercially roll these out.

We have successfully rolled out numerous strategy and HCD projects in both Europe and Africa.

Our clients are people who adopt a ‘Play to Win’ approach to innovating in their companies. They are people who need to innovate today and want to bank results tomorrow. They are people who are willing to back themselves to change the future of their industry and redefine their company’s role in it.

We share a close association with Venn Creative Business Development, based in Cape Town and Berlin.

Who is Future by Design

We are experts in the process of innovation

Our approach to problem solving and innovation is rooted in advanced design thinking techniques, and human centred design (HCD) based ethnography or ethnographic research. Our analysis looks at the future of entire industries, company aspirations or specific product or customer experience challenges, and we design new strategies, products and services for you to solve these challenges.

Success always lies in the ability to migrate research findings into testable products and services and then implement these solutions. Many buzzwords are being used to describe the process of create, ideate, prototype, test and implement. Words like Agile, Lean Start-up, design thinking are commonplace. You need to select a team who can demonstrate research depth and implementation success.

Our human centred design HCD based ethnographic research explains real client behaviour and perspectives by adding a rich layer of ‘high-fidelity’ data to the client persona. This empathetic understanding enables us to innovate relevant new products, services and solutions or change existing ones to suit the newly discovered customer needs.

What We Do

Our approach is based on a deep knowledge of how people interact with your business

We currently have HCD projects running in financial inclusion and social development in Kenya and Zambia, as well as some leading innovation initiatives in banking, professional services, media South Africa, to mention a few.
In summary, we work with clients to:
• Provide insight about the future of their industry and define their role in it;
• Provide the tools and tactics to achieve this; and
• Apply HCD and design thinking techniques to co-create profitable products, services and business models
• Adapt products, services and business models for foreign entrants to prosper in Africa

Our Team

A multidisciplinary team of Innovators and Business Professionals

Iain Bryant

Iain Bryant

Business Innovation

Ulrich Meyer-Hoellings

Ulrich Meyer-Hoellings

New Business Design

Please give us a call

How Can We Help You ?

Address: 130 Strand Street, Cape Town, South Africa

Calls: +27 83 445 1111 or +27 (71) 6733000 | Inbox: info @ futurebydesign.co.za


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