Future by Design is a results-driven advisory firm using a philosophy of design thinking and human centred design (HCD) to solve complex client challenges at the intersection of business and design.
We help our clients to design a different future for their businesses and provide them with the tools and tactics to get there. Much of our work is in helping clients to design new products and services based on customer centric principles, and assisting them to commercially roll these out.
We have successfully rolled out numerous strategy and HCD projects in both Europe and Africa.
Our clients are people who adopt a ‘Play to Win’ approach to innovating in their companies. They are people who need to innovate today and want to bank results tomorrow. They are people who are willing to back themselves to change the future of their industry and redefine their company’s role in it.
We share a close association with Venn Creative Business Development, based in Cape Town and Berlin.
Who is Future by Design
We are experts in the process of innovation
Our approach to problem solving and innovation is rooted in advanced design thinking techniques, and human centred design (HCD) based ethnography or ethnographic research. Our analysis looks at the future of entire industries, company aspirations or specific product or customer experience challenges, and we design new strategies, products and services for you to solve these challenges.
Success always lies in the ability to migrate research findings into testable products and services and then implement these solutions. Many buzzwords are being used to describe the process of create, ideate, prototype, test and implement. Words like Agile, Lean Start-up, design thinking are commonplace. You need to select a team who can demonstrate research depth and implementation success.
Our human centred design HCD based ethnographic research explains real client behaviour and perspectives by adding a rich layer of ‘high-fidelity’ data to the client persona. This empathetic understanding enables us to innovate relevant new products, services and solutions or change existing ones to suit the newly discovered customer needs.
What We Do
Our approach is based on a deep knowledge of how people interact with your business
A multidisciplinary team of Innovators and Business Professionals
New Business Design
Please give us a call
How Can We Help You ?
Address: 130 Strand Street, Cape Town, South Africa
Calls: +27 83 445 1111 or +27 (71) 6733000 | Inbox: info @ futurebydesign.co.za