We use our expertise in innovation and design to help clients to co-create the new products and services that will best meet the needs of tomorrow’s customers.
Change brings disruption and disruption brings opportunity. Our value lies in translating research findings into testable prototypes, and then evolving these to commercial readiness.
At our core we enable innovation to happen in your organisation. Our process will help you to design the human experience into every product or service in a way that is repeatable and sustainable.
Our services are focused into six distinct areas, however the fluidity of the innovation and design process requires us to frequently adapt our service offering to meet your needs.
Design Thinking Training
We offer Design Thinking Training and Design Thinking Courses for companies and departments. Our Design Thinking Training is offered in Johannesburg, Cape Town, South Africa, Dubai, the UAE and the Middle East.
Training of whole teams in our methodology empowers your employees with the knowledge and skills to effectively deliver innovation outcomes. These outcomes may be linked to your internal innovation strategy or even change the way you interact with your customers. We also develop bespoke toolkits for the on-boarding of new employees to sustainably embed a customer-centric mindset in the business.
Courses are tailored from half-day Design Thinking workshops to 1 to 5-day “hothouses”. We also offer an on-going Design Thinking Bootcamp, where employees engage at regular intervals throughout the year. Each option teaches the Design Thinking Journey at varying levels of intensity whilst catering for different levels of seniority.
Building Capability and Enabling Innovation
Our team has deep experience in setting up a lean and effective corporate innovation capability. This includes the selection of suitable structures, development of systems and processes, building and capacitating of teams and the implementation of measurement systems. Once this framework is in place we support key role players to drive innovation initiatives that enable the cost-effective delivery of market ready innovation outcomes.
Our approach places guardrails alongside the innovation journey to mitigate ‘innovation risk’, and manages the expectations of stakeholders to make the innovation process repeatable and sustainable. Our system will equip your team with the ability to anticipate and address the challenges that may be encountered within innovation and design processes.
In many cases this engagement starts with an Innovation Capability and Readiness Audit. Our system is proven to minimise the Concept to Cash-payback cycle.
Design Thinking and Innovation Facilitation
We have developed a range of interactive, high-impact and energetic Design Thinking Innovation workshops that help you to answer key questions along your innovation journey. These Design Thinking Sprints include problem definition and refinement, customer-based research, Design Thinking strategy and co-creation workshops.
Our facilitation services range from facilitated half-day design sprint workshops to week-long ‘hothouse’ processes or regular structured engagements over longer periods. Workshops focus on full corporate innovation strategies to narrowly focused design sprints.
We have developed various research and assessment tools to provide your company leadership with the ability to comprehend research findings and other process outputs in a way that aids decision making.
“Voice of the Customer” Ethnographic and Qualitative Research
We have built up a significant track record of ethnographic and qualitative research projects across South Africa, the rest of Africa and Europe. Our network of experienced ethnographic researchers have conducted ethnographic immersions across different countries, industries and customer segments in order to better understand the unmet needs, decision journeys and aspirations of the customer.
Our process allows the “voice of the customer” to filter through the many layers bewteen the customer and the board room, without losing any of the richness of the insights embodied within that voice.
Our method has a proven track record of triangulating qualitative research findings with client quantitative data and converting these findings into rich board room conversations that result in effective and far reaching decisions.
Adapting ‘First World products’ for African Markets
Introducing existing products and services into new markets brings many unforeseen challenges. Our tried and tested approach to the upfront assessment of real customer and market needs enables us to accurately advise innovation managers and company leadership on how to innovate their current offering before launching in new markets.
Our process applies advanced HCD and Design Thinking techniques to co-create profitable products, services, customer interactions and business models that are ideally suited for new market environments.
We have had success in adapting a wide range of products, services and business models for foreign companies entering the African market.
Corporate Incubators and BBBEE Transformation Initiatives
We have a successful track record of applying our innovation and Design Thinking approaches to the setup of corporate business incubators. In South Africa, this transformation is largely driven by BBBEE where companies are compelled to spend a percentage of their NPAT on Supplier and Enterprise Development. Many companies fail to earn their BBBEE points through meaningful initiatives that also add value to their core business ecosystem.
Our hybrid approach combines our innovation capability with an incubator program structure, so that BBBEE suppliers can be identified, established, trained, funded and mentored in a way that guarantees success.
Our human centered approach identifies critical socio-economic and culturally sensitive success factors as well as practical considerations such as the geographic location of the business. Our approach facilitates participation of all stakeholders in the co-creation of the business strategy which includes company structure, funding and ongoing business support.
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