Ulrich Meyer-Hoellings


Ulrich Meyer-Hollings is joint-managing Partner at Future by Design in Cape Town – he works with large organisations to unlock adjacent or new business opportunities through structured incubation efforts. Ulrich was also a Partner at XYZ Design – an award wining industrial design company from Cape Town that works across Africa to find specific solutions to our continent’s challenges.

Previous experience includes being a Senior Associate at Deloitte Consulting’s Innovation Practice in Johannesburg and heading up the german office of ReD Associates – a leading global design thinking & innovation strategy consulting business. Ulrich has worked with MTN, Vodacom, Kagiso Media, Naspers, Equity Bank, Bertelsmann, Deutsche Telekom, BMW amongst other to drive disruptive innovation ventures across different parts of their business.

Ulrich holds a PhD in Innovation Management in Creative Industries and a Masters Degree in Design Thinking from Luneburg University in Germany.

He regularly publishes in leading business magazines and books as well as co-hosting a Business Strategy Radio Show in South Africa. Ulrich is also a frequent speaker at various management conferences and engages in executive education at leading business schools in South Africa and Europe.